“We Started to work on our packaging, and we recognized that we needed to make something which wasn’t about staying poured, but that can be consumed the way bottle water was,” Swanson explained. “We developed an ergonomic package that buyers would choose to consume out of, and launched in 2016.” https://gabletopmilkcartonsale.blogspot.com/2025/02/gable-top-box-versatile-and-sustainable.html