| A well-known slogan of the Saab corporation “Born from jets” mirrors in a way the history of the first Saab automobile creation. It was made by sixteen aircraft engineers and consequently was based on the design of an aeroplane. The significance of a motto is that the high quality and safety of Saab vehicles may be compared to the quality and reliability of aircrafts. These days Saab cars production is carried out by General Motors company (GM), but Saab aircraft sub-unit is still governed by the Swedish Saab company. So let us take an excursus into the history of Saab company.The brand Saab appeared in 1937 with the production of aeroplanes for the Swedish Air Force. From this point onwards it has been specializing in construction of military airplanes, including fighter aircrafts for NATO. Thanks to their high quality Saab jets were recognized throughout the world.Since 1949 Saab experts have been involved in the manufacture of well-engineered automobiles. The distinctive feature of Saab cars consists in the aerodynamic design that assists in fuel economy. This peculiar characteristic is observed in all Saab models. Reliability is one of major priorities of Saab vehicles. The experts of this company use all the latest technological achievements to make their cars reliable and contemporary. Such innovations include: self-repairing bumpers, self-cleaning headlights, turbo-charged engines, air filters and so forth.In 1980s owing to the global economy growth and the spread of multinational corporations the Saab company confronted with difficulties in maintaining its position in the competitive conditions. This led to the separation of the Saab car division and its selling to a number of investors. The principal investor has become General Motors corporation (GM) that possesses 50% of the business.The range of Saab models has lately been supplemented with the first SUV. All the models get regular updates in accordance with the market requirements. But nevertheless, there are arguments about increasing influence of General Motors (GM). Discussions are led on account of the ability of Saab to keep its uniqueness and to compete with such famous European makes as Mercedes, Volvo and BMW.In spite of all these facts the amateurs of Saab automobiles hope that its aeroplane heritage will help them to create unique and reliable automobiles. |
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